TECHmunch LA Agenda

 As the online world descends on Los Angeles September 19-23 for Social Media Week, food bloggers in the City of Angeles will be focused on an event all their own in the form of TECHmunch LA, which will be held Friday, September 23rd at the Annenberg Beach House in Santa Monica.

Register for #TECHmunch LA | Food Blogger Conference in Santa Monica, United States  on Eventbrite

TECHmunch LA is Friday, September 23rd!

TECHmunch L.A. Agenda:

 

 

TIME

EVENT

 (FYI – please double check times and panels before the event as they may have shifted or changed).

9:00am-9:30am

Check-In / Light Breakfast Provided by Chobani 

Location: Annenberg Community Beach House, 415 Pacific Coast Hwy, Santa Monica  90402

No need to print out ticket – pass holders will have name on list.

 

 

9:40am-9:50am

Welcome by Founder

Babette Pepaj (@BakeSpace), founder and CEO of BakeSpace.com and Producer of the TECHmunch Food Blogger Conferences

 

Conference Emcee (and all around Funny Man): Aaron Aviles (@aaronaviles)

 

9:55am-10:25am

What’s New in L.A. Food: Understanding Trends to Enrich Your Content

 

 

Lindsay William-Ross (@squashblossom), Editor of LAist.com

Shawna Dawson (@SauceLA), Principal, SauceLA, Creator LA Street Food Fest & Artisinal LA

Patti Londre (@CampBlogaway), Publisher WorththeWhisk.com and Founder of Camp Blogaway

Moderator: David Bloom (@DavidBloom), Social Media and Media Relations Consultant

10:25am-10:30am BREAK
10:30am-11:05am

Getting Organized: How to Write, Produce and Syndicate Content with Efficiency and Focus

Serena Erlich (@serena), Executive Director of Attention

Manuel Rosso (@foodonthetable), CEO of Foodonthetable.com

Lucy Lean (@LucyLean) Author of “Made in America: Our Best Chef’s Reinvent Comfort Food” and Publisher of LadlesandJellySpoons.com

Melody Pepaj (@comedyspeakeasy), Executive Producer, ComedySpeakEasy.com

Moderator: Marsha Collier @MarshaCollier) or and host of Computer & Technology Radio on wsRadio.com and Founder of @CustServ. Author of Ebay for Dummies

 

11:05am-11:10am BREAK
11:10am-11:45am

Tips on Creating and Distributing Mouthwatering Multimedia Content

Sara O’Donnell (@averagebetty), Producer and Host of AverageBetty.com

Diane Cu (@whiteonrice), Photographer and Publisher of White on Rice Couple.com

Sandi McKenna (@McMedia), Host of Midlife Roadtrip.com

John Trefry Video Producer, Docstoc.com (formerly Video Producer Mahalo.com for Recipe.com Videos) and founder of 4wordthought.com.

 Moderator: Douglas E. Welch (@douglaswelch), New Media Consultant & Founder of the Gardener’s Notebook.  More at welchwrite.com

 

11:45am-11:50am BREAK
11:50pm-12:20pm

A Down and Dirty Conversation about SEO for Food Writing

Ryan Born (@bornryan), CEO at AudioMicro Inc.

Sean Percival (@percival), Internet Entrepreneur, Formerly of MySpace.com, Tsavo Media and Founder of lalawag.com

John Shiple (@freelanceCTO), Technology Consultant

Tony Adam (@tonyadam), Founder and CEO of Eventify.me, Previously of Yahoo.com and MySpace.com

Moderator: Laurel Kaufman (@laurelkaufman), Founder, Elevate My Brand: Creative Marketing for Food, Wine & Retail Brands

 

 

Break

12:25pm-12:45pm

Milliseconds Matter: 10 Tips to Speed Up Your Site [solo]

 

 

Andrew Wilder (@eatingrules), Publsher of EatingRules.com

 

12:45pm-1:45pm

Hosted Lunch – Catered by Feast Catering

1:45pm-2:15pm

Building Your Brand: Getting Published & Landing a TV Chef’s Gig

Jeff Potter (@cookingforgeeks), Author “Cooking for Geeks” and publisher of cookingforgeeks.com

Adam Salomone (@HCPdishes), Associate Cookbook Publisher, The Harvard Common Press

 

Moderator: Kevin Winston (@digitalLA), Founder, Digital LA

 

2:15pm-2:30pm 15 MINUTE BREAK
2:30pm-3:05pm  

Marketing & Publicizing Your Blog

Eric Schwartzman (@ericschwartzman), Co-Author of Social Marketing to the Business Customer, Founder of ipressroom.com and Host of “On the Record with Eric Scwartzman.”

Jeremy Pepper (@jspepper), PR Man, Publisher of Pop PR.

Erik Deutsch (@erikdeutsch), Principal ExcelPR Group

Moderator: Amanda Coolong (@acoolong), Executive Producer and Chief Correspondent at TechZulu.com

 

3:05pm-3:05pm BREAK
3:10pm-3:50pm  

How to Leverage Traditional Media and Get on a Food Editor’s Radar

Rene Lynch (@renelynch/@latimesfood), Assistant Food Editor for the L.A. Times

Evan Kleiman (@evankleiman), Author & Chef, Host, KCRW’s “Good Food” and Restaurateur, Angeli Caffe

Frank Elaridi, Producer ABC News (LA Bureau)

Jane Goldman (@chow), VP and Editor-in-Chief of CBS Interactive’s Entertainment & Lifestyle Division, including the award-winning CHOW.com

Moderator: Dana Harris (@TheKnife), Editor in Chief, Indiewire.com

 

3:50pm-3:55pm 5 Minute Break
3:55pm-4:25pm  

Working with Brands from the Brand’s Perspective

Anna Lingeris (@ahhnalin), Manager, Global Brand Public Relations & Consumer Engagement, The Hershey Company

Jessica Randazza (@JessicaRandazza), Manager, Brand Experience at Digitas (American Express)

Emily Schildt (@chobani), Communications Manager, Chobani

Moderator: Erik Deutsch (@ErikDeutsch), Principal, ExcelPR Group

 

4:25pm-4:30pm 5 Minute Break
4:30pm-5:00pm  

Working with Brands from the Publisher’s Perspective

Babette Pepaj (@BakeSpace), Founder, BakeSpace.com & TECHmunch Food Blogger Conference

Rachel Hutchings (@Fuji Mama), Publisher of Lafujimama.com

Stefanie Michaels (@Adventuregirl), Author of “Adventure Girl’s Guide to Finding Adventure…Without Breaking a Nail.” On-Air Travel Expert for Access Hollywood and Contributing Writer for the Huffington Post and People Magazine

Marla Meridith (@MarlaMeridith), Publisher of FamilyFreshCooking.com.

Moderator: Erik Deutsch (@ErikDeutsch), Principal, ExcelPR Group

 

5:00pm-8:00pm

Closing Party

Location: Marian Davies House (next door to the Annenberg Community Beach House) 415 Pacific Coast Hwy, Santa Monica 90402 (Parking $4)