TECHmunch Boston Agenda

TECHmunch Boston is a one day conference for food bloggers to bring them up-to-speed on all the latest tools and tactics for building buzz, improving SEO, growing their audience and helping them turn their passion into profit.

Follow the conversation on Twitter: #techmunch

Join our Facebook fan page:

TECHmunch Boston is Sunday, July 24th!



(FYI –  please double check times and panels before the event as they may have shifted or changed).


Check-In / Coffee

Location: Boston University, School of Hospitality

No need to print out ticket – pass holders will have name on list.


Welcome by Founder & Local Boston Producer

Babette Pepaj (@BakeSpace), Founder, & TECHmunch Founder

Hilary Allard (@Hallard), Castle Group and local Boston TECHmunch Producer

Conference Host & Funny Man: Aaron Aviles (@aaronaviles)


What’s New in Food: Understanding Trends to Enrich Your Content

Jacqueline Church (@LDGourmet), Freelance Writer, Leather District Gourmet, Member of  IACP, ALBC and Boston Slow Food

Ashley Stanley (@lovinfoodrescue), Lovin’ Spoonfuls

Rachel Blumenthal (@blumie), Founder, Boston Food Bloggers

Moderator:  Hillary Davis (@marchedimanche), Author & Publisher,

10:40am-10:45am BREAK

Being Relevant – What’s your Story (Solo presentation)

Nikki Gardner (@artandlemons), Blogger, Art & Lemons

11:00am-11:05am BREAK

Syndicating Content: Picking the right audience and the right message.

Jennifer Leal (@savorthethyme), Blogger,

Lori Lange (@RecipeGirl),

Moderator: Hilary Allard (@Hallard), Castle Group and local Boston TECHmunch Producer

11:45am-11:50am BREAK

Tips on Creating and Distributing Mouthwatering Multimedia Content

Sue McCrory(@PubRadioKitchen), Public Radio Kitchen, WBUR

Brian Samuels (@MyFoodThoughts), Photographer & Publisher,

David Dadekian (@dadekian), Photographer & Publisher Eat Drink RI

Moderator: Eric Isaac (@ericisaac), Photographer, Snap Food


LUNCH Sponsored by


A Down and Dirty Conversation about SEO for Food Writing

Geoff Allen (@ziplist), CEO, Ziplist

1:50pm-1:55pm BREAK

How to Get on a Food Editor’s Radars

J.M. Hirsch (@jm_hirsch), Food Editor, The Associated Press and Author of High Flavor Low Labor: Reinventing Weeknight Cooking

Amy Traverso (@amytraverso), Lifestyle Editor (Food, Home & Garden), Yankee Magazine

Moderator: Erik Deutsch (@ErikDeutsch), Principal, ExcelPR Group

2:35pm-2:55pm 20 MINUTE BREAK

How to Market your Blog and Turn it into a Brand/Business.

Adam Salomone (@HCPdishes), Associate Publisher, The Harvard Common Press

Tina Haupert (@carrotsncake), Author & Blogger, Carrots ‘n’ Cake: Healthy Living One Carrot and Cupcake at a Time

Sarah Dussault (@dietsarah), Publisher and Video Blogger at

Béatrice Peltre (@tartinegourmand), Food writer, stylist and photographer, La Tartine Gourmande and author of “La Tartine Gourmande: Recipes for an Inspired Life” (presale starting in September 2011)

Moderator: Maggie Battista (@mizmaggieb), Founder

3:40pm-3:45pm BREAK

How to Attract Awesome Brands and Build Partnerships

Jessica Randazza (@JessicaRandazza), Manager, Brand Experience at Digitas (American Express)

Emily Schildt (@chobani), Communications Manager, Chobani

Babette Pepaj (@BakeSpace), Founder, & TECHmunch Founder

Moderator: Erik Deutsch (@ErikDeutsch), Principal, ExcelPR Group


Closing Mixer Sponsored by The Harvard Common Press

Bring your cards!