TECHmunch LA Agenda

L.A. Agenda, Los Angeles '11 — By admin on August 13, 2011 3:28 pm

As the online world descends on Los Angeles September 19-23 for Social Media Week, food bloggers in the City of Angeles will be focused on an event all their own in the form of TECHmunch LA, which will be held Friday, September 23rd at the Annenberg Beach House in Santa Monica.

TECHmunch LA is Friday, September 23rd!

TECHmunch L.A. Agenda:



(FYI – please double check times and panels before the event as they may have shifted or changed).


Check-In / Light Breakfast Provided by Chobani

Location: Annenberg Community Beach House, 415 Pacific Coast Hwy, Santa Monica 90402

No need to print out ticket – pass holders will have name on list.


Welcome by Founder

Babette Pepaj (@BakeSpace), founder and CEO of and Producer of the TECHmunch Food Blogger Conferences

Conference Emcee (and all around Funny Man): Aaron Aviles (@aaronaviles)


What’s New in L.A. Food: Understanding Trends to Enrich Your Content

Lindsay William-Ross (@squashblossom), Editor of

Shawna Dawson (@SauceLA), Principal, SauceLA, Creator LA Street Food Fest & Artisinal LA

Patti Londre (@CampBlogaway), Publisher and Founder of Camp Blogaway

Moderator: David Bloom (@DavidBloom), Social Media and Media Relations Consultant

10:25am-10:30am BREAK

Getting Organized: How to Write, Produce and Syndicate Content with Efficiency and Focus

Serena Erlich (@serena), Executive Director of Attention

Manuel Rosso (@foodonthetable), CEO of

Lucy Lean (@LucyLean) Author of “Made in America: Our Best Chef’s Reinvent Comfort Food” and Publisher of

Melody Pepaj (@comedyspeakeasy), Executive Producer,

Moderator: Marsha Collier @MarshaCollier) or and host of Computer & Technology Radio on and Founder of @CustServ. Author of Ebay for Dummies

11:05am-11:10am BREAK

Tips on Creating and Distributing Mouthwatering Multimedia Content

Sara O’Donnell (@averagebetty), Producer and Host of

Diane Cu (@whiteonrice), Photographer and Publisher of White on Rice

Sandi McKenna (@McMedia), Host of Midlife

John Trefry Video Producer, (formerly Video Producer for Videos) and founder of

Moderator: Douglas E. Welch (@douglaswelch), New Media Consultant & Founder of the Gardener’s Notebook. More at

11:45am-11:50am BREAK

A Down and Dirty Conversation about SEO for Food Writing

Ryan Born (@bornryan), CEO at AudioMicro Inc.

Sean Percival (@percival), Internet Entrepreneur, Formerly of, Tsavo Media and Founder of

John Shiple (@freelanceCTO), Technology Consultant

Tony Adam (@tonyadam), Founder and CEO of, Previously of and

Moderator: Laurel Kaufman (@laurelkaufman), Founder, Elevate My Brand: Creative Marketing for Food, Wine & Retail Brands



Milliseconds Matter: 10 Tips to Speed Up Your Site [solo]

Andrew Wilder (@eatingrules), Publsher of


Hosted Lunch – Catered by Feast Catering


Building Your Brand: Getting Published & Landing a TV Chef’s Gig

Jeff Potter (@cookingforgeeks), Author “Cooking for Geeks” and publisher of

Adam Salomone (@HCPdishes), Associate Cookbook Publisher, The Harvard Common Press

Moderator: Kevin Winston (@digitalLA), Founder, Digital LA

2:15pm-2:30pm 15 MINUTE BREAK

Marketing & Publicizing Your Blog

Eric Schwartzman (@ericschwartzman), Co-Author of Social Marketing to the Business Customer, Founder of and Host of “On the Record with Eric Scwartzman.”

Jeremy Pepper (@jspepper), PR Man, Publisher of Pop PR.

Erik Deutsch (@erikdeutsch), Principal ExcelPR Group

Moderator: Amanda Coolong (@acoolong), Executive Producer and Chief Correspondent at

3:05pm-3:05pm BREAK

How to Leverage Traditional Media and Get on a Food Editor’s Radar

Rene Lynch (@renelynch/@latimesfood), Assistant Food Editor for the L.A. Times

Evan Kleiman (@evankleiman), Author & Chef, Host, KCRW’s “Good Food” and Restaurateur, Angeli Caffe

Frank Elaridi, Producer ABC News (LA Bureau)

Jane Goldman (@chow), VP and Editor-in-Chief of CBS Interactive’s Entertainment & Lifestyle Division, including the award-winning

Moderator: Dana Harris (@TheKnife), Editor in Chief,

3:50pm-3:55pm 5 Minute Break

Working with Brands from the Brand’s Perspective

Anna Lingeris (@ahhnalin), Manager, Global Brand Public Relations & Consumer Engagement, The Hershey Company

Jessica Randazza (@JessicaRandazza), Manager, Brand Experience at Digitas (American Express)

Emily Schildt (@chobani), Communications Manager, Chobani

Moderator: Erik Deutsch (@ErikDeutsch), Principal, ExcelPR Group

4:25pm-4:30pm 5 Minute Break

Working with Brands from the Publisher’s Perspective

Babette Pepaj (@BakeSpace), Founder, & TECHmunch Food Blogger Conference

Rachel Hutchings (@Fuji Mama), Publisher of

Stefanie Michaels (@Adventuregirl), Author of “Adventure Girl’s Guide to Finding Adventure…Without Breaking a Nail.” On-Air Travel Expert for Access Hollywood and Contributing Writer for the Huffington Post and People Magazine

Marla Meridith (@MarlaMeridith), Publisher of

Moderator: Erik Deutsch (@ErikDeutsch), Principal, ExcelPR Group


Closing Party

Location: Marian Davies House (next door to the Annenberg Community Beach House) 415 Pacific Coast Hwy, Santa Monica 90402 (Parking $4)

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