TECHmunch Austin Panel Agenda

Austin '11, Past Events, slide — By admin on February 23, 2011 1:56 pm

Two weeks to go until TECHmunch Austin – here’s the full schedule:

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To see a full list of speaker bios, view here.





6:00 pm – 7:00 pm Speaker meet & greet and Whole Foods Twitter TastingThis is a private invite only event for our speaker.
7:00 pm – 9:00 pm TECHmunch Opening PartyFull Access Pass, One Day Passes and Party Only RSVPs - RSVP hereLocation: Whole Foods Market Culinary Center (550 Bowie St. Austin, TX – behind Whole Foods Market)


8:00 am – 8:45 am Check-In Coffee & light breakfast available.Location: Whole Foods Market (Plaza Level – check in at main lobby)
8:45 am – 9:00 am Welcome & Opening Remarks

Babette Pepaj, & TECHmunch

9:00 am – 10:00 am Socializing Content: How to Make Readers Passionate About Your ContentBen Huh, icanhazcheezburger, Inc (,
Brett Erlich, Current TV
Sean Percival,

Moderator: Robert Scoble, Rackspace

10:00 am – 10:20 am BREAK
10:20  am -  11:20 am Getting Noticed: Building your PR PlanEric Schwartzman, On the Record
Sarah Evans, Sevens Strategy

Moderator: Erik Deutsch, ExcelPR Group

11:20 am – 11:40 am BREAK
11:40 am – 12:40 pm

Social Media Optimization: The Art & Science of Social SEO for Food Content (or Recipe Content)

Lee Odden, TopRank Marketing

12:40 pm – 1:40 pm LUNCH
1:40 pm – 2:40 pm Publicity: How to Leverage Traditional Media  and get on a Food Editors RadarRene Lynch, LA Times
Jeff Houck, Tampa Tribune
Kat Kinsman, CNN’s Eatocracy

Moderator: Addie Broyles, Austin Statesman

2:40 pm – 3:00 pm BREAK
3:00 pm – 4:00 pm Content: Creating Kick-Ass Multimedia Content Jane Goldman,
Nadia Giosia, Bitchin Kitchen on The Cooking Channel
Penny De Los Santos, Senior Contributing Photographer at Saveur Magazine

Moderator: Andrew Warner,

4:00 pm BREAK
4:20 pm – 5:00 pm Influence & Reach: “This word influence, I don’t think it means what you think it means. How to get brands know that you’re the right person to help them!“Brian Solis, Author of Engage


9:00 am – 9:45 am Check-In Coffee & light breakfast available.Location: Whole Foods Market (Plaza Level – check in at main lobby)
9:45 am – 10:15 am Organization: Organizing Your Online Kitchen: How to Plan, Create and Distribute Great Content New Time
Anna Gonzalez, CNN
Jenna Gruhala Oltersdorf, Snackbox
10:15 am – 10:30 am BREAK
10:30 am – 11:00 am Balancing Multiple Identities New Time Cathy Brooks, Other than That & Host of Social Media Hour
11:00 am – 11:15 am BREAK
11:15 am – 11:45 am Branding: Creating your Empire & Building Your Personal Brand Erik Trinidad,
Stefanie Michaels, @AdventureGirl
Gaby Dalkin,

Moderator: Emily Cavalier,

11:45 am – 12:00 am BREAK
12:00 pm – 12:20 pm Monetizing: How to Make Money: Everything You Need to Know About RFPs and Selling Ads on Your Site Babette Pepaj,
12:20 pm – 1:20 pm LUNCH
1:20 pm – 1:50 pm How to Attract Awesome Brands and Build Partnerships Michael Bepko, Whole Foods Market
Jessica Randazza, Digitas (KitchenAid)
Doug Chavez, Digital Marketing Del Monte Foods

Moderator:  Natanya Anderson, Powered, Inc & Fete & Feast

1:50 pm – 2:00 pm BREAK
2:00 pm – 2:20 pm Infrastructure: Build it & They will Come: How to Scale Your Site so it Doesn’t Break Marc Matsumoto,
2:25 pm – 2:45 pm Design & Page OptimizationChris Pearson, (Creator of the Thesis Theme)
2:45 pm – 3:00 pm BREAK
3:00 pm  – 3:30 pm Modern Syndication: Appetite for Apps (Mobile Syndication)Tanya Edwards,
Brian Witlin, founder
Amy Cao,
Jeremy Fisher,

Moderator: Nichelle Stephens, Cupcakes Take the Cake

3:30 pm – 3:40 pm BREAK
3:40 pm -  4:20pm The Digital Kitchen: How to Create Your Own Cooking Show and Live Steam on the WebEfren Toscano, Techzulu
Melody Pepaj,

Moderator: Amanda Coolong, Techzulu

4:30 pm – 5:00 pm Palate Bootcamp & Wine Tasting Rick Bakas, Bakas Media
5:00 pm – 7:00 pm ‘Cupcakes Take the Cake’ Cupcake PartySponsored by Cupcakes Take the Cake, & Whole Foods Market

Come try Austin’s best cupcake bakeries! You must RSVP for this here – (all TECHmunch attendees are already on the list. Must bring TM badge). All others must RSVP for the event.

Location: Whole Foods Culinary Center (550 Bowie, Austin, TX behind Whole Foods Market)

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