TECHmunch Austin Panel Agenda
Austin '11, Past Events, slide — By admin on February 23, 2011 1:56 pmTwo weeks to go until TECHmunch Austin – here’s the full schedule:
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To see a full list of speaker bios, view here.
DAY |
TIME |
EVENT |
FRIDAY, MARCH 11 |
6:00 pm – 7:00 pm | Speaker meet & greet and Whole Foods Twitter TastingThis is a private invite only event for our speaker. |
| 7:00 pm – 9:00 pm | TECHmunch Opening PartyFull Access Pass, One Day Passes and Party Only RSVPs - RSVP hereLocation: Whole Foods Market Culinary Center (550 Bowie St. Austin, TX – behind Whole Foods Market) | |
SATURDAY, MARCH 12 |
||
| 8:00 am – 8:45 am | Check-In Coffee & light breakfast available.Location: Whole Foods Market (Plaza Level – check in at main lobby) | |
| 8:45 am – 9:00 am | Welcome & Opening Remarks
Babette Pepaj, BakeSpace.com & TECHmunch |
|
| 9:00 am – 10:00 am | Socializing Content: How to Make Readers Passionate About Your ContentBen Huh, icanhazcheezburger, Inc (Failblog.org, Icanhazcheezburger.com) Brett Erlich, Current TV Sean Percival, MySpace.com Moderator: Robert Scoble, Rackspace |
|
| 10:00 am – 10:20 am | BREAK | |
| 10:20 am - 11:20 am | Getting Noticed: Building your PR PlanEric Schwartzman, On the Record Sarah Evans, Sevens Strategy Moderator: Erik Deutsch, ExcelPR Group |
|
| 11:20 am – 11:40 am | BREAK | |
| 11:40 am – 12:40 pm |
Social Media Optimization: The Art & Science of Social SEO for Food Content (or Recipe Content)
Lee Odden, TopRank Marketing |
|
| 12:40 pm – 1:40 pm | LUNCH | |
| 1:40 pm – 2:40 pm | Publicity: How to Leverage Traditional Media and get on a Food Editors RadarRene Lynch, LA Times Jeff Houck, Tampa Tribune Kat Kinsman, CNN’s Eatocracy Moderator: Addie Broyles, Austin Statesman |
|
| 2:40 pm – 3:00 pm | BREAK | |
| 3:00 pm – 4:00 pm | Content: Creating Kick-Ass Multimedia Content Jane Goldman, Chow.com Nadia Giosia, Bitchin Kitchen on The Cooking Channel Penny De Los Santos, Senior Contributing Photographer at Saveur Magazine Moderator: Andrew Warner, Mixergy.com |
|
| 4:00 pm | BREAK | |
| 4:20 pm – 5:00 pm | Influence & Reach: “This word influence, I don’t think it means what you think it means. How to get brands know that you’re the right person to help them!“Brian Solis, Author of Engage | |
SUNDAY, MARCH 13 |
||
| 9:00 am – 9:45 am | Check-In Coffee & light breakfast available.Location: Whole Foods Market (Plaza Level – check in at main lobby) | |
| 9:45 am – 10:15 am | Organization: Organizing Your Online Kitchen: How to Plan, Create and Distribute Great Content New Time Anna Gonzalez, CNN Jenna Gruhala Oltersdorf, Snackbox |
|
| 10:15 am – 10:30 am | BREAK | |
| 10:30 am – 11:00 am | Balancing Multiple Identities New Time Cathy Brooks, Other than That & Host of Social Media Hour | |
| 11:00 am – 11:15 am | BREAK | |
| 11:15 am – 11:45 am | Branding: Creating your Empire & Building Your Personal Brand Erik Trinidad, FancyFastFood.com Stefanie Michaels, @AdventureGirl Gaby Dalkin, WhatsGabyCooking.com Moderator: Emily Cavalier, MouthOfTheBorder.com |
|
| 11:45 am – 12:00 am | BREAK | |
| 12:00 pm – 12:20 pm | Monetizing: How to Make Money: Everything You Need to Know About RFPs and Selling Ads on Your Site Babette Pepaj, BakeSpace.com | |
| 12:20 pm – 1:20 pm | LUNCH | |
| 1:20 pm – 1:50 pm | How to Attract Awesome Brands and Build Partnerships Michael Bepko, Whole Foods Market Jessica Randazza, Digitas (KitchenAid) Doug Chavez, Digital Marketing Del Monte Foods Moderator: Natanya Anderson, Powered, Inc & Fete & Feast |
|
| 1:50 pm – 2:00 pm | BREAK | |
| 2:00 pm – 2:20 pm | Infrastructure: Build it & They will Come: How to Scale Your Site so it Doesn’t Break Marc Matsumoto, NoRecipes.com | |
| 2:25 pm – 2:45 pm | Design & Page OptimizationChris Pearson, DIYThemes.com (Creator of the Thesis Theme) | |
| 2:45 pm – 3:00 pm | BREAK | |
| 3:00 pm – 3:30 pm | Modern Syndication: Appetite for Apps (Mobile Syndication)Tanya Edwards, FoodNetwork.com Brian Witlin, founder ShopWell.com Amy Cao, Foodspotting.com Jeremy Fisher, Dinevore.com Moderator: Nichelle Stephens, Cupcakes Take the Cake |
|
| 3:30 pm – 3:40 pm | BREAK | |
| 3:40 pm - 4:20pm | The Digital Kitchen: How to Create Your Own Cooking Show and Live Steam on the WebEfren Toscano, Techzulu Melody Pepaj, ComedySpeakeasy.com Moderator: Amanda Coolong, Techzulu |
|
| 4:30 pm – 5:00 pm | Palate Bootcamp & Wine Tasting Rick Bakas, Bakas Media | |
| 5:00 pm – 7:00 pm | ‘Cupcakes Take the Cake’ Cupcake PartySponsored by Cupcakes Take the Cake, BakeSpace.com & Whole Foods Market
Come try Austin’s best cupcake bakeries! You must RSVP for this here – (all TECHmunch attendees are already on the list. Must bring TM badge). All others must RSVP for the event. Location: Whole Foods Culinary Center (550 Bowie, Austin, TX behind Whole Foods Market) |



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